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LASER GAME IN ITS NEW AVATAR (Courtesy – BRAND BEE) !

Posted on December 12, 2012 · Posted in Uncategorized

New Delhi, India
2nd November 2012

The Brand Bee today announced the completion of delivering a unique Brand Identity for Laser Game- a Delhi based Laser Tag arena run by five French entrepreneurs. The Identity Branding included conceptual and design scrutiny of their logo, business collaterals and business cards. The new identity is visible online on all platforms of the social media and on the company’s website.

The distinct identity was delivered by strategically mapping the whole live Laser combat experience onto the designs. At the core of all designs is a differentiating, dynamic, fluorescent and engaging incorporation of the minutest details of the Laser. The new logo displays a catchy orientation of a person playing the game and trying to target his opponents, hitting the Laser note right on target. The business collaterals and gift cards speak an equally consistent opinion about replicating the look and feel of the game.

The complete branding exercise was able to bring forth a Brand Identity, which concurred with the mental and functional associations of the brand.

Here is an excerpt of what the Co-Founder of the company expressed on The Brand Bee’s Facebook Wall. ”The Brand Bee helped us re-think totally our brand image and came up with great inputs to create a strong brand able to go mass-market. The team is young, dynamic, creative and driven by very professional marketing processes which ensure a high quality of service. We are extremely satisfied and we look forward to the next steps.”- Baptiste Frérot, Managing Director at Laser Game.

After a couple of days, the words popped out to reality when Laser Game signed off another project with The Brand Bee called ‘Secret Maps.’ “This intriguing project has already started and soon the world would know about the mysterious project. The only thing that I can tell you right now is that it’s going be one of its kinds,” says Deeptanshu Bansal, Founder and Director- the Brand Bee.

About The Brand Bee (the-brandbee.com)
The Brand Bee is a full-service strategic brand consultancy and design company, providing customized branding and other solutions for a diverse spectrum of industries with offerings ranging from Brand Development to Brand Communication to Digital Marketing to Strategic Consulting and Business Development.
Marking another significant initiative in providing better branding services, the company will soon be launching their new subsidiary: a Brand Music Consultancy Company ‘Brand Bee Music’ – intended to provide quality Audio Branding services by bestowing their clients with the music that resonates their brand’s voice.
The Brand Bee is currently serving a myriad of industries such as – Healthcare, Hospitality, Manufacturing, Software Services, Retail, Renewable Energy, Financial Services, Steel Products, Power Equipment and others. The company has a very skilled and experienced professional team comprising of alumni from University of Rochester (NY), University of Chicago, ESSEC Business School – France, Raffles Millennium International, Delhi College of Arts and NIFT, having cumulative experience in Strategic Brand Consulting and Graphic Designing and working for reputed companies like American Express, Mahindra Satyam, Café Coffee Day, Merrill Lynch, Religare, Design Lounge, Amalgamated Bean Coffee, Midas Group etc.